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Brink's Case: 20th Anniversary Brink´s Argentina

Identity and Anniversary Campaign
2017

    Presentación Mc
  • Client: Brink's
  • Project: 20th Anniversary Brink´s Argentina
  • Type: Identity and Anniversary Campaign
  • Data: 2017
  • Country: Argentina
  • Art Direction: Lucas Cladera
  • Technique: vector and photography
  • Agency: Oxean
  • Agency References:

    Leandro Perrone (Director Design & Digital, Oxean)

    Paula Marroni (Account Executive)
  • References: Client

    Fernanda Azara

    Fernanda Gimenez Azara (Communication, Climate and Community Analyst, Brink's)
  • Results: Great impact of the campaign that spread throughout the country. An inclusive development that transmitted the values of the company in Argentina, resulting in a successful and transcendent campaign.

Presentation

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*Project developed at the Oxean Agency. All material is the exclusive property of Brink's.

Challenge

Brink's is a global company founded in 1859 in the USA, with transport, custody and securities processing operations in more than 100 countries. Since 1997 it has been installed in Argentina with branches throughout the country. In 2017, the need to celebrate the 20 years of the company in Argentina was raised. To do this, an identity and a campaign had to be generated that would reach the entire country.

Development

The challenge was great, they had to create their own identity to commemorate 20 years of Brink's in Argentina and develop a great campaign that encompasses events, merchandising and various communication channels, both internal and external ones.

An identity for 20 years was generated with a strong concept that starts from two premises "Anniversary and Safety". The logo transmits both in its shape and in its colors the Argentine flag and a security tape referring to the company's field.

For the campaign, aside from working with the premises of Anniversary and Safety, the concept of "Unique" was added, in which we worked during the year to transmit different messages that seek to show celebration, values and presence of the company in the country. Messages such as: "Be Unique in each new moment", where the different milestones of the company throughout its history in Argentina were shown.

Different elements were made for the campaign, such as: identity manuals, truck plots, posters, mugs, pens, cards, envelopes, folders, sheets, calendars, balloons, among others. The entire campaign was communicated through different communication channels, both internal and external, for example, newsletters, emails, signage, videos and small and large format posters, among others.

Results

Festive events, merchandising, graphic and digital communications were held throughout the year and throughout the country, achieving a great impact and significance. First, an inclusive development that transmitted the values and presence of the company in Argentina. Second, a successful campaign that was carried out through the company’s internal and external communication channels such as advertisements on the streets, digital media, among others.